Monthly Archives March 2017

Mar
28

J.R.R. Tolkien – The Godfather of Constructed Languages

J.R.R. Tolkien, legendary writer, poet, university professor and world-class language geek, was celebrated, as he is every year, this past Saturday on March 25th.  International Tolkien Reading Day was created by The Tolkien Society of England to promote the creator of such works as The Hobbit and The Lord of the Rings. If you haven’t Details >>
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Mar
21
bilingual US-Canadian road sign

Loaded Language – The Bilingual Debate

There’s nothing that sets tongues a-waggin’ quite like the bilingual debate. If the Google News alerts that arrive daily in the Yappn Editorial Department inbox mean anything, the biggest needs in any country around the world with more than two or three non-main-language-speakers (i.e., everywhere) are twofold. The first is the growing need for companies Details >>
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Mar
14

Qué Pasa? Ambicultural Hispanics & Other Multiculturals

Ambicultural Hispanics are the fastest-growing market segment of multicultural super consumers – a subset of the larger group of overall consumers that drive the most value with 30-50% of the sales, growth and profits. Young multicultural super consumers are technologically proficient, particularly in the areas of social media and online shopping. Ambicultural refers to their Details >>
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Mar
01
multilingual visitors at show

More Multilingual Than Thou

We’ll try not to be too insufferable about it, but we just got more multilingual than thou this week at Yappn.  We’re so multilingual we make the United Nations General Assembly look like a high school foreign language club. Our enhanced machine translation software just went from 67 languages (not including Klingon. Yes really) to Details >>
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Mar
01
2.5 quintillion number

How Much Is 2.5 Quintillion?

2.5 quintillion. What does that even mean? It sounds like the sort of number Carl Sagan might have once thrown around on his classic TV series Cosmos. It is, believe it or not, the number of bytes of new data created every single day. Just to put things into perspective, as if you actually could Details >>
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