Blog

Feb
21
McDonald's - Arabic content

Arabic Content Not Matching Arab World’s Online Growth

Arabic-speaking Internet users are expected to reach 197M in 2017, but Arabic content isn’t keeping up. Many MENA (Middle East/North Africa) eCommerce retailers are still using English on their websites. There are particular challenges associated with doing business in MENA and localizing a website for Arabic content requires proper planning. The Arabic alphabet reads right Details >>
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Feb
15
BlackBerry secure messaging icon

Parlez-Vous Secure BlackBerry Messaging?

Secure messaging is one of the key truly business focused platform services  offered by BlackBerry and regardless of the technology or the device, there is a need for corporate communications to be secure. The last thing any corporation wants is for their private communications to be the next headlined WikiLeaks release. BlackBerry will soon release Details >>
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Feb
08
canadian maple leaf with corporate values quote overlaid

Yappn About Why Corporate Values Are Important

Photo by Ankakay on Flickr with modification Do you believe corporate values are important? Do they really make a difference or are they just the meaningless jargon-du-jour? Bestselling author Stan Slap argues in Companies Don’t Have Values; People Do that organizations often conflate corporate strategies with corporate values, and that when an unsuccessful strategy changes, Details >>
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Jan
17

Beyond the Barriers of Language – A Microsoft Case Study

The Microsoft case study on how Yappn & Microsoft partnered to create a localized user experience for Asian eCommerce provider Reebonz in a mega-project beyond the scope of even an army of human translators. We enabled Reebonz to translate 130,000 SKUs with up to 30,000 new ones added *monthly*. Yappn’s translation software preserved the wit Details >>
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Jan
17

Yappn Awarded a Contract with Reebonz Limited

NEW YORK, NY – January 17, 2017 – Yappn Corp. (“Yappn” or “Company”) (OCTQB: YPPN), a real-time innovative language solutions Company is pleased to announce that it has been awarded a contract for eCommerce Translation with Reebonz Limited (“Reebonz”), one of the most established online luxury companies in Southeast Asia.   Over the summer, Yappn Details >>
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Jan
11

Indian eCommerce – How To Jump Your Competitors NOW

Photo by Dominic Alves on Flickr Pssst! Hey! Want some Indian eCommerce action? Here’s the deal. Indian eCommerce growth is set to surpass the U.S. (they’re sooo 2016) as the second-biggest international eCommerce market in the next twenty years and if we were the current eCommerce king (China), we’d be watching our back. Global payment Details >>
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Jan
05

Yappn’s Five (Not-So-Psychic) 2017 Languages Predictions

We broke out the crystal balls, the tarot cards, everything but the sheep’s entrails to bring you these sort-of-vaguely-psychic predictions. And PETA, we were just kidding, we weren’t really going to do that! Photo by velvettangerine on Flickr ψ  ⊕  Ω  ℜ  ≈  ℑ  ∋  ξ   Spanish bilingualism will grow and become more accepted Details >>
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Dec
29

Translation Tools – A Perfect Storm for Data and Localization

Five translations later, the Beatles will not be amused.   Translation tools have been the butt of many jokes and party games over the years. The results have always been ‘Hilarity ensues’, especially when you run something through several different languages.   Traditional Chinese to Hungarian – Hungarian to Urdu – Urdu to Danish – Danish Details >>
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Dec
20
Mr. Scrooge

Scrooge Learns A Localization Lesson

Christmas was humbug: There is no doubt whatever about that. The famously tight-fisted, bad-tempered, uncharitable and unforgiving old curmudgeon Ebenezer Scrooge never gave a fig – or a figgy pudding – for the damnable holiday. The old coot remained that way until the day when Christmas suddenly offered something that could make even the blasted Details >>
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Dec
15

Chat Support For Everyone Else: Go Multilingual!

Chat support provides the immediate gratification customers want when they’re visiting your website. Who has time to wait for an email response? Or make a phone call? They want an answer NOW. It’s much easier to take advantage of that unobtrusive little screen that pops up in the lower right-hand corner with a friendly message Details >>
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Dec
08

Star Wars Languages – How’s Your Mando’a?

Photo by Dirk Vorderstraße on Flickr As fans breathlessly await Rogue One: A Star Wars Story next week, much has been written in the meantime about the many Star Wars languages and the franchise’s fabulously multilingual characters, from C3PO claiming fluency in six million forms of communication to Yoda’s quirky inverted take on Basic (what we Milky Details >>
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