Yappn About

Apr
18

Gaelic – The Sound of Silents

Help ma boab! April is Scottish-American Heritage Month, which got us Yappnites wondering why there’s a world of difference between written Gaelic and the way all those letters disappear when it’s spoken. Gaelic isn’t the only language that pleads guilty to sounding worlds apart from its spelling and English is easily named an accessory to Details >>
By
Apr
12
Asian girl hiding face with money

Three Big Markets Ignoring A Billion Potential Customers

Several American markets are specifically missing out on over a billion potential customers they don’t even know exist. Two blocks of consumers expected to be worth approximately $56 trillion dollars in the next ten years want to buy American, in some cases are American, and most of whom are brand loyal once they’re on board. Details >>
By
Apr
04

What’s Your Sign? The Multilingualism of Sign Language

Q:  When does English become a foreign language to those fluent in English? A: When one communicates in sign language. Sign language is actually a collection of over 300 different languages that developed in deaf communities in many different places and times and under different circumstances than spoken languages. As a consequence, American Sign, British Details >>
By
Mar
28

J.R.R. Tolkien – The Godfather of Constructed Languages

J.R.R. Tolkien, legendary writer, poet, university professor and world-class language geek, was celebrated, as he is every year, this past Saturday on March 25th.  International Tolkien Reading Day was created by The Tolkien Society of England to promote the creator of such works as The Hobbit and The Lord of the Rings. If you haven’t Details >>
By
Mar
21
bilingual US-Canadian road sign

Loaded Language – The Bilingual Debate

There’s nothing that sets tongues a-waggin’ quite like the bilingual debate. If the Google News alerts that arrive daily in the Yappn Editorial Department inbox mean anything, the biggest needs in any country around the world with more than two or three non-main-language-speakers (i.e., everywhere) are twofold. The first is the growing need for companies Details >>
By
Mar
14

Qué Pasa? Ambicultural Hispanics & Other Multiculturals

Ambicultural Hispanics are the fastest-growing market segment of multicultural super consumers – a subset of the larger group of overall consumers that drive the most value with 30-50% of the sales, growth and profits. Young multicultural super consumers are technologically proficient, particularly in the areas of social media and online shopping. Ambicultural refers to their Details >>
By
Mar
01
multilingual visitors at show

More Multilingual Than Thou

We’ll try not to be too insufferable about it, but we just got more multilingual than thou this week at Yappn.  We’re so multilingual we make the United Nations General Assembly look like a high school foreign language club. Our enhanced machine translation software just went from 67 languages (not including Klingon. Yes really) to Details >>
By
Mar
01
2.5 quintillion number

How Much Is 2.5 Quintillion?

2.5 quintillion. What does that even mean? It sounds like the sort of number Carl Sagan might have once thrown around on his classic TV series Cosmos. It is, believe it or not, the number of bytes of new data created every single day. Just to put things into perspective, as if you actually could Details >>
By
Feb
28
Spock-was-yiddish

My Yiddishe Spock

Today Yappn goes In Search Of Yiddish-speaking Spock, in memory of Leonard Nimoy who passed away two years ago yesterday. While everyone on Planet Earth, regardless of age, knows Nimoy as Star Trek’s Mr. Spock, Yappn knows him as a bilingual, and no, his second language wasn’t Klingon. Born to an Eastern European immigrant family, Details >>
By
Feb
21
McDonald's - Arabic content

Arabic Content Not Matching Arab World’s Online Growth

Arabic-speaking Internet users are expected to reach 197M in 2017, but Arabic content isn’t keeping up. Many MENA (Middle East/North Africa) eCommerce retailers are still using English on their websites. There are particular challenges associated with doing business in MENA and localizing a website for Arabic content requires proper planning. The Arabic alphabet reads right Details >>
By
Feb
15
BlackBerry secure messaging icon

Parlez-Vous Secure BlackBerry Messaging?

Secure messaging is one of the key truly business focused platform services  offered by BlackBerry and regardless of the technology or the device, there is a need for corporate communications to be secure. The last thing any corporation wants is for their private communications to be the next headlined WikiLeaks release. BlackBerry will soon release Details >>
By