Yappn About

Feb
08
canadian maple leaf with corporate values quote overlaid

Yappn About Why Corporate Values Are Important

Do you believe corporate values are important? Do they really make a difference or are they just the meaningless jargon-du-jour? Bestselling author Stan Slap argues in Companies Don’t Have Values; People Do that organizations often conflate corporate strategies with corporate values, and that when an unsuccessful strategy changes, the ‘value’ changes, which shouldn’t happen unless Details >>
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Jan
17

Beyond the Barriers of Language – A Microsoft Case Study

The Microsoft case study on how Yappn & Microsoft partnered to create a localized user experience for Asian eCommerce provider Reebonz in a mega-project beyond the scope of even an army of human translators. We enabled Reebonz to translate 130,000 SKUs with up to 30,000 new ones added *monthly*. Yappn’s translation software preserved the wit Details >>
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Jan
17

Yappn Awarded a Contract with Reebonz Limited

NEW YORK, NY – January 17, 2017 – Yappn Corp. (“Yappn” or “Company”) (OCTQB: YPPN), a real-time innovative language solutions Company is pleased to announce that it has been awarded a contract for eCommerce Translation with Reebonz Limited (“Reebonz”), one of the most established online luxury companies in Southeast Asia.   Over the summer, Yappn Details >>
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Jan
11

Indian eCommerce – How To Jump Your Competitors NOW

Pssst! Hey! Want some Indian eCommerce action? Here’s the deal. Indian eCommerce growth is set to surpass the U.S. (they’re sooo 2016) as the second-biggest international eCommerce market in the next twenty years and if we were the current eCommerce king (China), we’d be watching our back. Global payment leader Worldpay has analyzed markets in Details >>
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Jan
05

Yappn’s Five (Not-So-Psychic) 2017 Languages Predictions

Spanish bilingualism will grow and become more accepted in the United States as economics trump nationalism. Internet Usenet pioneer John Gilmore famously said in a 1993 Time Magazine article, “The Net perceives censorship as damage and routes around it,” which was an ironic take on how the network was originally designed to function even if Details >>
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Dec
29

Translation Tools – A Perfect Storm for Data and Localization

Five translations later, the Beatles will not be amused.   Translation tools have been the butt of many jokes and party games over the years. The results have always been ‘Hilarity ensues’, especially when you run something through several different languages.   Traditional Chinese to Hungarian – Hungarian to Urdu – Urdu to Danish – Danish Details >>
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Dec
20
Mr. Scrooge

Scrooge Learns A Localization Lesson

Christmas was humbug: There is no doubt whatever about that. The famously tight-fisted, bad-tempered, uncharitable and unforgiving old curmudgeon Ebenezer Scrooge never gave a fig – or a figgy pudding – for the damnable holiday. The old coot remained that way until the day when Christmas suddenly offered something that could make even the blasted Details >>
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Dec
15

Chat Support For Everyone Else: Go Multilingual!

Chat support provides the immediate gratification customers want when they’re visiting your website. Who has time to wait for an email response? Or make a phone call? They want an answer NOW. It’s much easier to take advantage of that unobtrusive little screen that pops up in the lower right-hand corner with a friendly message Details >>
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Dec
08

Star Wars Languages – How’s Your Mando’a?

As fans breathlessly await Rogue One: A Star Wars Story next week, much has been written in the meantime about the many Star Wars languages and the franchise’s fabulously multilingual characters, from C3PO claiming fluency in six million forms of communication to Yoda’s quirky inverted take on Basic (what we Milky Way-ians call English). Yodaspeak Details >>
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Nov
30
A hand selecting an eCommerce product choice on a tablet device

The Difference Between eCommerce and mCommerce

It’s a popular question: What’s the difference between eCommerce and mCommerce today? Most everyone knows what eCommerce is: Online marketplaces and stores like Wal-Mart, Amazon, Target, and your friendly neighborhood mom ‘n’ pop shop. If you can order it online without entering a physical store, it’s eCommerce. mCommerce is simply one way of transacting an Details >>
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Nov
24

Cyber Monday 2016 – It’s Localized, Are You?

Cyber Monday 2016 was trending on Google as of Monday, November 21st. Everybody is getting cranked up for the biggest family holiday weekend of the year and Black Friday is when live human retail sales are projected to reach nearly $656 billion this year – a 3.6% increase over last year. Cyber Monday, the biggest Details >>
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