Blog

Jan
11

Indian eCommerce – How To Jump Your Competitors NOW

Pssst! Hey! Want some Indian eCommerce action? Here’s the deal. Indian eCommerce growth is set to surpass the U.S. (they’re sooo 2016) as the second-biggest international eCommerce market in the next twenty years and if we were the current eCommerce king (China), we’d be watching our back. Global payment leader Worldpay has analyzed markets in Details >>
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Jan
05

Yappn’s Five (Not-So-Psychic) 2017 Languages Predictions

Spanish bilingualism will grow and become more accepted in the United States as economics trump nationalism. Internet Usenet pioneer John Gilmore famously said in a 1993 Time Magazine article, “The Net perceives censorship as damage and routes around it,” which was an ironic take on how the network was originally designed to function even if Details >>
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Dec
29

Translation Tools – A Perfect Storm for Data and Localization

Five translations later, the Beatles will not be amused.   Translation tools have been the butt of many jokes and party games over the years. The results have always been ‘Hilarity ensues’, especially when you run something through several different languages.   Traditional Chinese to Hungarian – Hungarian to Urdu – Urdu to Danish – Danish Details >>
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Dec
20
Mr. Scrooge

Scrooge Learns A Localization Lesson

Christmas was humbug: There is no doubt whatever about that. The famously tight-fisted, bad-tempered, uncharitable and unforgiving old curmudgeon Ebenezer Scrooge never gave a fig – or a figgy pudding – for the damnable holiday. The old coot remained that way until the day when Christmas suddenly offered something that could make even the blasted Details >>
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Dec
15

Chat Support For Everyone Else: Go Multilingual!

Chat support provides the immediate gratification customers want when they’re visiting your website. Who has time to wait for an email response? Or make a phone call? They want an answer NOW. It’s much easier to take advantage of that unobtrusive little screen that pops up in the lower right-hand corner with a friendly message Details >>
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Dec
08

Star Wars Languages – How’s Your Mando’a?

As fans breathlessly await Rogue One: A Star Wars Story next week, much has been written in the meantime about the many Star Wars languages and the franchise’s fabulously multilingual characters, from C3PO claiming fluency in six million forms of communication to Yoda’s quirky inverted take on Basic (what we Milky Way-ians call English). Yodaspeak Details >>
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Nov
30
A hand selecting an eCommerce product choice on a tablet device

The Difference Between eCommerce and mCommerce

It’s a popular question: What’s the difference between eCommerce and mCommerce today? Most everyone knows what eCommerce is: Online marketplaces and stores like Wal-Mart, Amazon, Target, and your friendly neighborhood mom ‘n’ pop shop. If you can order it online without entering a physical store, it’s eCommerce. mCommerce is simply one way of transacting an Details >>
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Nov
24

Cyber Monday 2016 – It’s Localized, Are You?

Cyber Monday 2016 was trending on Google as of Monday, November 21st. Everybody is getting cranked up for the biggest family holiday weekend of the year and Black Friday is when live human retail sales are projected to reach nearly $656 billion this year – a 3.6% increase over last year. Cyber Monday, the biggest Details >>
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Nov
22
Huh? In front of a montage of languages for bad website translations

Bad Website Translations – Why Even Bother?

“We don’t care.” That’s what North America’s bad website translations mean when you click on the language widget and it offers a semi-literate result. The message your website sends when half the page isn’t translated and the other half sounds like it was written by Latka Gravas (Remember him? The pidgin-English-speaking foreign character of unknown Details >>
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Nov
17
Old illustration of a Pilgrim woman serving food to Natives

Saving Native Languages

We all know how the autumn of 1620 and that big Thanksgiving dinner went down for Native Americans in what is now Massachusetts. They could never have guessed in their wildest nightmares just what a bad day it was when they first set eyes on the Pilgrims stepping off the Mayflower. Native languages haven’t fared Details >>
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Nov
14

Human Translation vs Machine Translation: The Numbers

Faced with translating Atlas Shrugged (565,000 words) or Casanova’s memoirs (1.2 million words), or letting a machine do it with human post-editing, which would some folks choose? Depends on if you’re a reader or the company paying the human translator(s). Human translation vs machine translation: The debate rages. But is it really either/or? And does Details >>
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Nov
10
Large jewelry heart with yen and dollar symbols inside

Singles Day In China – It’s Coming For You, Too!

Black Friday starts this Friday! No, relax, America, not for you – this Friday is Singles Day, which is the Chinese equivalent of Black Friday/Cyber Monday for retail and eCommerce. (But we really had you going there for a minute, huh? You really thought the retailers had started the Christmas season mega-early this year, right? Details >>
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