Multilingual Market Opportunity…


Multilingual Market Opportunity…

Author: David Lucatch

Yappn is uniquely positioned to provide multilingual communications and global commerce expansion with real-time translation in nearly 70 languages – allowing brands to conduct business and communicate around the world.

According to the 2011 American Community Survey conducted Pew Research, 21 percent of people in the United States, aged 5 and older, speak a language other than English in the home. In addition, the data shows that in the past ten years, the U.S. population that does not speak English as their primary language has increased nearly 27 percent.

  • Spanish and Chinese are among the top non-English languages spoken in the U.S.

According to Internet World Stats 2011, more than 73 percent of the world’s digital community speaks a language other than English.

According to Internet World Stats 2011, of the top five online growth languages (from 2001-2011), English is not included:

  • Arabic
  • Russian
  • Chinese
  • Portuguese
  • Spanish

According to Internet World 2012 Stats, of the top ten countries with the most Internet users, English is only the primary language in two:

  • China
  • U.S.
  • India
  • Japan
  • Brazil
  • Russia
  • Germany
  • Indonesia
  • U.K.
  • France
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