Feb

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28

My Yiddishe Spock

Today Yappn goes In Search Of Yiddish-speaking Spock, in memory of Leonard Nimoy who passed away two years ago yesterday. While everyone on Planet Earth, regardless of age, knows Nimoy as Star Trek’s Mr. Spock, Yappn knows him as a bilingual, and no, his second language wasn’t Klingon. Born to an Eastern European immigrant family, Details >>
By yappnblog

Feb

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21

Arabic Content Not Matching Arab World’s Online Growth

Arabic-speaking Internet users are expected to reach 197M in 2017, but Arabic content isn’t keeping up. Many MENA (Middle East/North Africa) eCommerce retailers are still using English on their websites. There are particular challenges associated with doing business in MENA and localizing a website for Arabic content requires proper planning. The Arabic alphabet reads right Details >>
By yappnblog

Feb

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15

Parlez-Vous Secure BlackBerry Messaging?

Secure messaging is one of the key truly business focused platform services  offered by BlackBerry and regardless of the technology or the device, there is a need for corporate communications to be secure. The last thing any corporation wants is for their private communications to be the next headlined WikiLeaks release. BlackBerry will soon release Details >>
By yappnblog

Feb

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10

LOCALIZATION: Why You Shouldn’t Ask José In Accounting To Do Your Translation

Website localization, particularly for your eCommerce store, is an important step in your business strategy. You’ve done your homework; you know which locales and language groups you want to target; now you’re faced with the question of how to embark upon the translation piece. It’s tempting, especially for smaller businesses targeting more common languages, to Details >>
By yappnblog

Feb

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08

Yappn About Why Corporate Values Are Important

Do you believe corporate values are important? Do they really make a difference or are they just the meaningless jargon-du-jour? Bestselling author Stan Slap argues in Companies Don’t Have Values; People Do that organizations often conflate corporate strategies with corporate values, and that when an unsuccessful strategy changes, the ‘value’ changes, which shouldn’t happen unless Details >>
By yappnblog