Oct
18
18
Dec
02
02
Cross-Border eCommerce For Survival
Back in the 1980s, actress Susan Saint James did a series of commercials for a small-town radio station in Connecticut in which she urged listeners to “Think globally, but shop locally!” The campaign encouraged shoppers to buy from small, independent local store owners threatened by large retail chains, á la Meg Ryan’s small bookstore owner Details >>
Oct
12
12
YAPPN TRANSLATION SYSTEM SELECTED AS BEST NATIONAL DIGITAL SOLUTION FOR INTERNATIONAL WORLD SUMMITS AWARD IN THE CATEGORY LEARNING AND EDUCATION.
The Yappn team’s digital innovation has been selected as best and most innovative digital solution from your country and is now competing with nominations from almost 100 countries. The World Summit Award is a global initiative within the framework of the United Nations World Summit on the Information Society (WSIS). Download the full details here.
Sep
25
25
Elevate Toronto: A successful festival highlighting Canada’s potential to “Disrupt Together”
In an earlier blog post we mentioned how Elevate Toronto’s goal was to show how innovative, creative, diverse and multilingual Toronto really is, and boy oh boy, did they ever deliver! Elevate Toronto, a collaboration between 17 technology organizations in partnership with The City of Toronto, came together with the aim to have a world-class Details >>
Jul
27
27
Elevate Toronto Brings Home Diversity & Innovation to Silicon North
Elevate Toronto 2017 this fall will show the world once and for all – as though there was any dispute, really – just what an innovative, creative, diverse and multilingual city Toronto really is. It’ll be a three-day festival running September 12-14 showcasing what a superlative technology ecosystem we have in southern Ontario and Details >>
Jul
12
12
Killer SEO Tricks For Your Multilingual Shopify Store
Now that you’ve localized your Shopify eCommerce store by going multilingual, how will your new clients find you? These great digital marketing SEO tricks will send them right to your online business to find the awesome deals you offer on those amazing pleated skirts. Because of course, if they’re Spanish speakers they’ll Google on faldas Details >>
Jul
04
04
Magento Language Translation Made Easy: Yappn & Aheadworks
Magento-based eCommerce store owners can now localize their websites in over 100 languages through Yappn’s exciting new partnership with Aheadworks, an eCommerce web development specialist and an Official Magento Enterprise Developer and Enterprise Partner. We went mega-Asian when we implemented a huge translation project for Singapore online retailer Reebonz, and now we’re going Belarusian. Vydatna! Details >>
Jun
13
13
Which States Are Best Prepared For The New World?
The United States has always been a bit of a conundrum, reputedly monolingual while dominating the world stage, stubbornly resisting adding Spanish as its second official language even though one-sixth of the population speaks the language and Hispanic multiculturals are changing the face of the country. Many still insist America is “English only.” About 12.5% Details >>
May
30
30
Canada: Home of the Syrian Refugee Super Geos
Super geos are where the super consumers live, and they’re the holy grail for marketers. They’re particularly devoted brand loyalists who serve as word-of-mouth evangelists. They’re a small percentage of the brand’s buyers who nevertheless contribute to an outsized chunk of the brand’s overall market share. Super consumers often congregate in particular geographical areas, hence Details >>
May
25
25
Yappn Granted Korean Patent for Translation System
NEW YORK, NY – May 25, 2017 – Yappn Corp. (“Yappn” or “Company”) (OCTQB: YPPN), a real-time innovative language solutions Company is pleased to announce that it has been granted a new patent for “Cross-Language Communication Between Proximate Mobile Devices” from the Commissioner, Korean Intellectual Property Office. This patent was also separately granted in the Details >>
May
24
24
Five Ways English-Only Is Failing Your Business
An English-only website hurts you but you won’t feel any pain until you notice your competitors are enjoying a much steeper growth curve compared to your business and it may already be too late for you to catch up. An English-only eCommerce website is like only selling red bicycles. Sure, there’s a market for that, Details >>
May
16
16