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Jun
13

Which States Are Best Prepared For The New World?

The United States has always been a bit of a conundrum, reputedly monolingual while dominating the world stage, stubbornly resisting adding Spanish as its second official language even though one-sixth of the population speaks the language and Hispanic multiculturals are changing the face of the country. Many still insist America is “English only.” About 12.5% Details >>
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May
30
Toronto's first Syrian refugee family, helping to establish new Canadian-Arabic super geos

Canada: Home of the Syrian Refugee Super Geos

Super geos are where the super consumers live, and they’re the holy grail for marketers. They’re particularly devoted brand loyalists who serve as word-of-mouth evangelists. They’re a small percentage of the brand’s buyers who nevertheless contribute to an outsized chunk of the brand’s overall market share. Super consumers often congregate in particular geographical areas, hence Details >>
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May
24

Five Ways English-Only Is Failing Your Business

An English-only website hurts you but you won’t feel any pain until you notice your competitors are enjoying a much steeper growth curve compared to your business and it may already be too late for you to catch up. An English-only eCommerce website is like only selling red bicycles. Sure, there’s a market for that, Details >>
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May
16

You’ve Got The Whole World In Your Hand

How long did it take our world to fit into the palm of your hand? When did your community expand to include people in every country that you connect with via a device you keep in your pocket? The Post-Millennials, “Generation Z” are the only ones who can’t remember living in a world smaller than Details >>
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May
09

How To Offend People Everywhere Without Uttering A Word

It’s never been easier to offend other people, even without meaning to. We at Yappn are all about enabling the world to communicate better, no matter what language you speak. We strive hard to help you avoid the sort of embarrassing faux pas that result in Not Safe For Work bad translations or accidentally insulting Details >>
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May
02
cross-border ecommerce at night in Asia

Cross-Border eCommerce For Survival

Back in the 1980s, actress Susan Saint James did a series of commercials for a small-town radio station in Connecticut in which she urged listeners to “Think globally, but shop locally!” The campaign encouraged shoppers to buy from small, independent local store owners threatened by large retail chains, á la Meg Ryan’s small bookstore owner Details >>
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Apr
18

Gaelic – The Sound of Silents

Help ma boab! April is Scottish-American Heritage Month, which got us Yappnites wondering why there’s a world of difference between written Gaelic and the way all those letters disappear when it’s spoken. Gaelic isn’t the only language that pleads guilty to sounding worlds apart from its spelling and English is easily named an accessory to Details >>
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Apr
12
Asian girl hiding face with money

Three Big Markets Ignoring A Billion Potential Customers

Several American markets are specifically missing out on over a billion potential customers they don’t even know exist. Two blocks of consumers expected to be worth approximately $56 trillion dollars in the next ten years want to buy American, in some cases are American, and most of whom are brand loyal once they’re on board. Details >>
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Apr
04
multilingualism of sign language

What’s Your Sign? The Multilingualism of Sign Language

Q:  When does English become a foreign language to those fluent in English? A: When one communicates in sign language. Sign language is actually a collection of over 300 different languages that developed in deaf communities in many different places and times and under different circumstances than spoken languages. As a consequence, American Sign, British Details >>
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Mar
28

J.R.R. Tolkien – The Godfather of Constructed Languages

J.R.R. Tolkien, legendary writer, poet, university professor and world-class language geek, was celebrated, as he is every year, this past Saturday on March 25th.  International Tolkien Reading Day was created by The Tolkien Society of England to promote the creator of such works as The Hobbit and The Lord of the Rings. If you haven’t Details >>
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Mar
21
bilingual US-Canadian road sign

Loaded Language – The Bilingual Debate

There’s nothing that sets tongues a-waggin’ quite like the bilingual debate. If the Google News alerts that arrive daily in the Yappn Editorial Department inbox mean anything, the biggest needs in any country around the world with more than two or three non-main-language-speakers (i.e., everywhere) are twofold. The first is the growing need for companies Details >>
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Mar
14

Qué Pasa? Ambicultural Hispanics & Other Multiculturals

Ambicultural Hispanics are the fastest-growing market segment of multicultural super consumers – a subset of the larger group of overall consumers that drive the most value with 30-50% of the sales, growth and profits. Young multicultural super consumers are technologically proficient, particularly in the areas of social media and online shopping. Ambicultural refers to their Details >>
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