Blog

Dec
02
cross-border ecommerce at night in Asia

Cross-Border eCommerce For Survival

Back in the 1980s, actress Susan Saint James did a series of commercials for a small-town radio station in Connecticut in which she urged listeners to “Think globally, but shop locally!” The campaign encouraged shoppers to buy from small, independent local store owners threatened by large retail chains, á la Meg Ryan’s small bookstore owner Details >>
By
Oct
12

YAPPN TRANSLATION SYSTEM SELECTED AS BEST NATIONAL DIGITAL SOLUTION FOR INTERNATIONAL WORLD SUMMITS AWARD IN THE CATEGORY LEARNING AND EDUCATION.

The Yappn team’s digital innovation has been selected as best and most innovative digital solution from your country and is now competing with nominations from almost 100 countries.  The World Summit Award is a global initiative within the framework of the United Nations World Summit on the Information Society (WSIS). Download the full details here.
By
Oct
12

What languages are hardest and easiest to learn?

Language is happening around you 24/7.  From the first person you talk to when you wake up in the morning to the last person you say “goodnight” to before you go to bed.  Language has never been more important than it is today!  The world of language is developing quickly and it is hard to Details >>
By
Jul
27
Toronto parade in Silicon North

Elevate Toronto Brings Home Diversity & Innovation to Silicon North

  Elevate Toronto 2017 this fall will show the world once and for all – as though there was any dispute, really – just what an innovative, creative, diverse and multilingual city Toronto really is. It’ll be a three-day festival running September 12-14 showcasing what a superlative technology ecosystem we have in southern Ontario and Details >>
By
Jul
12

Killer SEO Tricks For Your Multilingual Shopify Store

Now that you’ve localized your Shopify eCommerce store by going multilingual, how will your new clients find you? These great digital marketing SEO tricks will send them right to your online business to find the awesome deals you offer on those amazing pleated skirts. Because of course, if they’re Spanish speakers they’ll Google on faldas Details >>
By
Jul
04

Magento Language Translation Made Easy: Yappn & Aheadworks

Magento-based eCommerce store owners can now localize their websites in over 100 languages through Yappn’s exciting new partnership with Aheadworks, an eCommerce web development specialist and an Official Magento Enterprise Developer and Enterprise Partner. We went mega-Asian when we implemented a huge translation project for Singapore online retailer Reebonz, and now we’re going Belarusian. Vydatna! Details >>
By
Jun
13

Which States Are Best Prepared For The New World?

The United States has always been a bit of a conundrum, reputedly monolingual while dominating the world stage, stubbornly resisting adding Spanish as its second official language even though one-sixth of the population speaks the language and Hispanic multiculturals are changing the face of the country. Many still insist America is “English only.” About 12.5% Details >>
By
May
30
Toronto's first Syrian refugee family, helping to establish new Canadian-Arabic super geos

Canada: Home of the Syrian Refugee Super Geos

Super geos are where the super consumers live, and they’re the holy grail for marketers. They’re particularly devoted brand loyalists who serve as word-of-mouth evangelists. They’re a small percentage of the brand’s buyers who nevertheless contribute to an outsized chunk of the brand’s overall market share. Super consumers often congregate in particular geographical areas, hence Details >>
By
May
24

Five Ways English-Only Is Failing Your Business

An English-only website hurts you but you won’t feel any pain until you notice your competitors are enjoying a much steeper growth curve compared to your business and it may already be too late for you to catch up. An English-only eCommerce website is like only selling red bicycles. Sure, there’s a market for that, Details >>
By
May
16

You’ve Got The Whole World In Your Hand

How long did it take our world to fit into the palm of your hand? When did your community expand to include people in every country that you connect with via a device you keep in your pocket? The Post-Millennials, “Generation Z” are the only ones who can’t remember living in a world smaller than Details >>
By
May
09

How To Offend People Everywhere Without Uttering A Word

It’s never been easier to offend other people, even without meaning to. We at Yappn are all about enabling the world to communicate better, no matter what language you speak. We strive hard to help you avoid the sort of embarrassing faux pas that result in Not Safe For Work bad translations or accidentally insulting Details >>
By