Ever wonder how much of a reach you could gain by translating your videos? You can add up to 3 billion international video views! Sounds like a huge number? You’ll just have to take ours and BuzzFeed’s word for it!
not only has people translating from English into international languages, they also have international content translated into English. “It’s a really nice way to expose our international teams to the whole network of BuzzFeed,” said Millie Tran, BuzzFeed’s First Director of Global Translations. Translations make up to 30% to 40% of the content in BuzzFeed’s international editions and while you can come across some challenges with translating into multiple languages, it’s definitely a benefit for you to gain a global audience.
And Yappn couldn’t agree more! Translating your content is the best way to reach out internationally! If you aren’t already doing it, it’s never too late to start!
Article from Fortune