eCommerce

Dec
02

Cross-Border eCommerce For Survival

Back in the 1980s, actress Susan Saint James did a series of commercials for a small-town radio station in Connecticut in which she urged listeners to “Think globally, but shop locally!” The campaign encouraged shoppers to buy from small, independent local store owners threatened by large retail chains, á la Meg Ryan’s small bookstore owner Details >>
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Jul
12

Killer SEO Tricks For Your Multilingual Shopify Store

Now that you’ve localized your Shopify eCommerce store by going multilingual, how will your new clients find you? These great digital marketing SEO tricks will send them right to your online business to find the awesome deals you offer on those amazing pleated skirts. Because of course, if they’re Spanish speakers they’ll Google on faldas Details >>
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Jul
04

Magento Language Translation Made Easy: Yappn & Aheadworks

Magento-based eCommerce store owners can now localize their websites in over 100 languages through Yappn’s exciting new partnership with Aheadworks, an eCommerce web development specialist and an Official Magento Enterprise Developer and Enterprise Partner. We went mega-Asian when we implemented a huge translation project for Singapore online retailer Reebonz, and now we’re going Belarusian. Vydatna! Details >>
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Jun
13

Which States Are Best Prepared For The New World?

The United States has always been a bit of a conundrum, reputedly monolingual while dominating the world stage, stubbornly resisting adding Spanish as its second official language even though one-sixth of the population speaks the language and Hispanic multiculturals are changing the face of the country. Many still insist America is “English only.” About 12.5% Details >>
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May
30
Toronto's first Syrian refugee family, helping to establish new Canadian-Arabic super geos

Canada: Home of the Syrian Refugee Super Geos

Super geos are where the super consumers live, and they’re the holy grail for marketers. They’re particularly devoted brand loyalists who serve as word-of-mouth evangelists. They’re a small percentage of the brand’s buyers who nevertheless contribute to an outsized chunk of the brand’s overall market share. Super consumers often congregate in particular geographical areas, hence Details >>
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May
24

Five Ways English-Only Is Failing Your Business

An English-only website hurts you but you won’t feel any pain until you notice your competitors are enjoying a much steeper growth curve compared to your business and it may already be too late for you to catch up. An English-only eCommerce website is like only selling red bicycles. Sure, there’s a market for that, Details >>
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Apr
12
Asian girl hiding face with money

Three Big Markets Ignoring A Billion Potential Customers

Several American markets are specifically missing out on over a billion potential customers they don’t even know exist. Two blocks of consumers expected to be worth approximately $56 trillion dollars in the next ten years want to buy American, in some cases are American, and most of whom are brand loyal once they’re on board. Details >>
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Feb
21
McDonald's - Arabic content

Arabic Content Not Matching Arab World’s Online Growth

Arabic-speaking Internet users are expected to reach 197M in 2017, but Arabic content isn’t keeping up. Many MENA (Middle East/North Africa) eCommerce retailers are still using English on their websites. There are particular challenges associated with doing business in MENA and localizing a website for Arabic content requires proper planning. The Arabic alphabet reads right Details >>
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Jan
17

Beyond the Barriers of Language – A Microsoft Case Study

The Microsoft case study on how Yappn & Microsoft partnered to create a localized user experience for Asian eCommerce provider Reebonz in a mega-project beyond the scope of even an army of human translators. We enabled Reebonz to translate 130,000 SKUs with up to 30,000 new ones added *monthly*. Yappn’s translation software preserved the wit Details >>
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Jan
17

Yappn Awarded a Contract with Reebonz Limited

NEW YORK, NY – January 17, 2017 – Yappn Corp. (“Yappn” or “Company”) (OCTQB: YPPN), a real-time innovative language solutions Company is pleased to announce that it has been awarded a contract for eCommerce Translation with Reebonz Limited (“Reebonz”), one of the most established online luxury companies in Southeast Asia.   Over the summer, Yappn Details >>
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Jan
11

Indian eCommerce – How To Jump Your Competitors NOW

Pssst! Hey! Want some Indian eCommerce action? Here’s the deal. Indian eCommerce growth is set to surpass the U.S. (they’re sooo 2016) as the second-biggest international eCommerce market in the next twenty years and if we were the current eCommerce king (China), we’d be watching our back. Global payment leader Worldpay has analyzed markets in Details >>
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