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Dec
20
Mr. Scrooge

Scrooge Learns A Localization Lesson

Christmas was humbug: There is no doubt whatever about that. The famously tight-fisted, bad-tempered, uncharitable and unforgiving old curmudgeon Ebenezer Scrooge never gave a fig – or a figgy pudding – for the damnable holiday. The old coot remained that way until the day when Christmas suddenly offered something that could make even the blasted Details >>
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Nov
30
A hand selecting an eCommerce product choice on a tablet device

The Difference Between eCommerce and mCommerce

It’s a popular question: What’s the difference between eCommerce and mCommerce today? Most everyone knows what eCommerce is: Online marketplaces and stores like Wal-Mart, Amazon, Target, and your friendly neighborhood mom ‘n’ pop shop. If you can order it online without entering a physical store, it’s eCommerce. mCommerce is simply one way of transacting an Details >>
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Nov
24

Cyber Monday 2016 – It’s Localized, Are You?

Cyber Monday 2016 was trending on Google as of Monday, November 21st. Everybody is getting cranked up for the biggest family holiday weekend of the year and Black Friday is when live human retail sales are projected to reach nearly $656 billion this year – a 3.6% increase over last year. Cyber Monday, the biggest Details >>
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Nov
22
Huh? In front of a montage of languages for bad website translations

Bad Website Translations – Why Even Bother?

“We don’t care.” That’s what North America’s bad website translations mean when you click on the language widget and it offers a semi-literate result. The message your website sends when half the page isn’t translated and the other half sounds like it was written by Latka Gravas (Remember him? The pidgin-English-speaking foreign character of unknown Details >>
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Nov
10
Large jewelry heart with yen and dollar symbols inside

Singles Day In China – It’s Coming For You, Too!

Black Friday starts this Friday! No, relax, America, not for you – this Friday is Singles Day, which is the Chinese equivalent of Black Friday/Cyber Monday for retail and eCommerce. (But we really had you going there for a minute, huh? You really thought the retailers had started the Christmas season mega-early this year, right? Details >>
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Oct
17

Why Your eCommerce Site Should Speak Chinese

Why Chinese? Chinese eCommerce growth is like a kudzu vine; this morning it’s over there but pretty soon it’ll be everywhere, because today’s China is populated with a growing middle class that’s young, educated, and has money. It’s already the largest eCommerce market in the world, having surpassed the United States last year and expected Details >>
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Sep
30

A Babel of Asian eCommerce

Japanese may be one of the easier Asian eCommerce languages to translate – it has a considerably less challenging alphabet although there are five different writing systems to deal with – but it still poses its translation challenges. Any Asian language will, and not just because of the vastly different alphabet, more so even than Details >>
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Sep
21

Multiple Languages Critical for the Global CEO

Why should your child learn another language? Because multiple languages are no longer just a key component in global business, they’re quickly making a huge financial success difference. Especially for the future CEO of a global company. Knowing different languages isn’t a required piece of knowledge (yet), but it is a strong advantage. Many top Details >>
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Sep
14

50 Awesome Language Facts

What do you call the secret language between twins? Which Far Eastern language became linked to a Native American tribe, whose members turned out to be linked to them genetically? And why is the Ayapaneco language in danger of dying out in Mexico? Answer to the last: Because neither speaker is speaking to the other. Details >>
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Sep
08

GLOBALIZATION vs LOCALIZATION: The Difference

What’s the difference between globalization and localization? The meanings seem to be as fluid and changeable as a political candidate’s campaign promises. In relation to eCommerce software development, globalization, also sometimes called internationalization, refers to preparing one’s software platform to be adaptable to different countries and cultures without extensive re-engineering as your business expands. For Details >>
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