Intertainment’s Yappn Implements New Gamification Strategy With The Introduction of User Trophy Room


Intertainment’s Yappn Implements New Gamification Strategy With

The Introduction of User Trophy Room

Trophy Room will reward users for their continuous engagement with the Yappn platform

TORONTO, CANADA – FEBRUARY 21, 2013 – Yappn (a subsidiary of Intertainment Media Inc. TSXV:INT / US:ITMTF / FRA:I4T) (, the revolutionary online multi-lingual chat platform set to launch later this Spring, has announced that in an effort to encourage the viral growth of its platform, it has introduced a trophy room that will be available to all users upon the site’s official launch. This new gamification strategy will create an engaged online community and encourage Yappn users to participate in discussions and take part in exclusive events with celebrities, artists and brands through other major social network platforms for the chance to earn achievement badges.

The trophy room will showcase all of a user’s badges and achievements resulting in a compelling and meaningful experience for all Yappn members. The first achievement being offered to members is the Pioneer Award. To receive this badge, users must simply sign up for the beta test program on the official Yappn website and upon the full site launch, the award will be visible inside each beta tester’s trophy room.

Yappn CEO David Lucatch believes that there is a huge potential benefit from tapping into the growing gamification in consumer’s lives; according to Silicon Angle, there is a 50% increase in conversation for businesses that opt for gamification in their programs. “This gamification strategy is a testament to our commitment to growing the Yappn brand. We expect the trophy room to greatly increase not only our user numbers but also the global visibility of our platform”, he said.

Currently in the beta testing stage, the full Yappn platform along with the user trophy room is expected to fully launch later this Spring. Consumers can sign up for the Yappn beta program and have the ability to earn their first achievement badge at

Yappn has been working in Los Angeles and New York with several leading entertainment and broadcast firms to enable their properties to be socially engaged globally. As a result, Yappn has been approached by a US publicly listed entity to discuss potential opportunities for acquisition of its platform and technology. Yappn is currently reviewing the value proposition of this opportunity.

The Yappn platform takes full advantage of Ortsbo’s ( real-time language services platform. Available in almost 70 languages, Ortsbo was originally launched as a 1 to 1 chat platform reaching over 210 Million unique monthly users. In September 2012, Intertainment began discontinuing support of the Ortsbo chat program in favor of burgeoning commercial language services opportunities.

Ortsbo continues to accelerate commercial business contracts and for more information on Ortsbo, please visit Yappn has been working with the original Ortsbo team to build on that early success to create a larger, more robust and consumer focused social media platform.

Become a friend of Yappn on Facebook and follow us on Twitter @Yappncorp

About Yappn

Yappn ( is a place where people can meet, chat, engage and consume content, individually, in groups and by topic, regardless of the language they speak. By removing the language barrier, the entire world opens up to an entirely new paradigm of communication.

Yappn, with the power of Ortsbo ( also offers a set of very powerful communication tools where users can create opportunities to meet, chat, engage and consume in their own virtual location creating global social engagement for private events and closed networks. Users can also connect to leading social networks and engage friends and followers on Facebook, Yahoo!, Twitter and more.

About Intertainment Media Inc.

Intertainment Media ( is one of Canada’s leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties including Yappn, Ad Taffy, itiBiti (KNCTR), Ortsbo, Deal Frenzy, The Sweet Card and Magnum, with investments in leading edge technologies and social media platforms including For more information on Intertainment and its properties, please visit

Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol “INT” (TSXV:INT) and in the US on the OTCQX Market under the symbol “ITMTF”. Intertainment is also traded in Europe on the Open Market (Regulated Unofficial Market) of the Frankfurt Exchange through the XETRA trading platform under the symbol “I4T”.

Media Contact

David Lucatch

CEO, Yappn


Forward Looking Information

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and

such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company’s disclosure documents on the SEDAR website at The

company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the “safe harbor” provisions of US laws. These statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.


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