Cause Marketing in the US alone represents a growing $1.7 Billion Market
NEW YORK, NY – June 24, 2013 – Yappn Corp. (OTCBB:YPPN) (“Yappn or the “Company”) is pleased
to announce that its development platform, Yappn (www.yappn.com), an upcoming online multi-lingual
social community where people can meet, chat, engage and consume media in almost 70 languages, set
to fully launch in Summer 2013, has in addition to its revenue focused programs, developed a social
“soapbox” arena. This enterprise will allow celebrities, not for profit organizations and cause marketing
programs to globalize their messaging, social activities, charitable and community initiatives in almost any
Celebrities have a powerful social voice allowing them to make a difference in communities at home and
around the world. Their abilities to captivate and engage an audience together with their large fan bases
and social followers around the world creates unique opportunities to establish global programs for both
discussion and action. Yappn, as an integrated social platform that interconnects to Facebook, Twitter,
Google+, Instagram and other major social media platforms, in almost any language, provides the ideal
setting to communicate with the world.
Yappn is working with management agencies, sports foundations and a number of global programs that
are actively looking to increase their community voice in both their main language and other local and
By reducing or even eliminating the language barrier and providing a celebrity or brand with the ability to
share dialogue as well as picture and video communications, the conversation begins to transcend
geographic borders, creating new levels of engagement.
Yappn is also working with major brand agencies that are actively social and engaged in community
programs through Cause Marketing platforms where profit brands and non-profit organizations mutually
benefit by supporting local community and global “good works” initiatives.
Cause marketing in the US alone was a $1.7 Billion industry in 2012 according to a January 2013
research report by IEG with an expected increase of 4.8% in 2013.
Like the Yappn Facebook page and follow Yappn on Twitter: @YappnCorp.
Set to launch in Summer 2013, Yappn (www.yappn.com) is a place where people can meet, chat, engage
and consume content, individually, in groups and by topic, regardless of the language they speak. By
removing the language barrier, the entire world opens up to an entirely new paradigm of communication.
Yappn, with the power of Ortsbo (www.ortsbo.com) also offers a set of very powerful communication tools
where users can create opportunities to meet, chat, engage and consume in their own virtual location
creating global social engagement for private events and closed networks. Users can also connect to
leading social networks and engage friends and followers on Facebook, Yahoo!, Twitter and more. Intertainment Media Inc. (TSXV:INT / US:ITMTF / FRA:I4T) has a controlling interest in Yappn Corp.
Yappn Corp is publicly in the US on the OTCBB – symbol “YPPN”
Founder and CEO – Yappn Corp.
Forward Looking Information
Legal Notice and Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of Section 21E of the
Securities Exchange Act of 1934. All statements, other than statements of historical fact, and those
preceded by or that include the words “believes,” “expects,” “given,” “targets,” “intends,” “anticipates,”
“plans,” “projects,” “forecasts” or similar expressions, are “forward-looking statements.” Although Yappn
Corp.’s management believes that such forward-looking statements are reasonable, it cannot guarantee
that such expectations are, or will be, correct. These forward-looking statements involve a number of risks
and uncertainties, which could cause the Company’s future results to differ materially from those
anticipated. Additional information regarding the factors that may cause actual results to differ materially
from these forward-looking statements is available in the Company’s filings with the SEC including the
Current Report on Form 8-K filed on April 3, 2013 and each subsequently filed Quarterly Report on Form
10-Q and Current Report on Form 8-K. The Company assumes no obligation to update any of the
information contained or referenced in this press release.