Yappn Launches Social Imaging Technology That Make Pictures “TALK” In Almost Any Language
NEW YORK, NY – January 7, 2014 – Yappn Corp (OTCQB:YPPN) (“Yappn or “Company”) (www.yappn.com) is pleased to announce that as part of Yappn’s commitment to develop new and engaging programs to create global social engagement and revenue opportunities, it is launching a new tool set and service program that enables stock photos, graphic images and other “still” media with the ability to engage or “talk” in almost 70 languages.
Traditionally, still images are single dimension for display only and limit the social content or engagement factors. Yappn’s new social imaging technology allows stock images to be directly “connected” to an array of social and multimedia content, including Twitter, Facebook, Instagram, other social networks, video and other interactive media as part of their creation process when the image is originally managed or at a later date. Connected content will be available natively in the viewer’s language of choice, making it easy to globalize any content.
The Yappn platform creates and updates content “on the fly” and can be complemented with global, multi-language chat and monetization through sponsorship, advertising and other revenue programs. Yappn has created a number of business models around its social imaging technology and is working with industry leaders to create scalable revenue opportunities.
With the insertion of a “sticker” on or around the image, content is easily connected to the image and multiple pages creating secondary and tertiary single and multiple language viewing opportunities can become available to provide additional content and revenue opportunities for online publishers.
To view a sample of the technology visit http://www.yappn.com/ and click on the “sticker” to the right of the Yappn logo. This leads you to http://socialimages.yappn.com where you can see a sample page that contains an example of a still image, any licensing or usage privileges, any connected social images, video or other multimedia along with interactive user chat. All content can be displayed in the user’s native language making the image engage or “talk” in almost 70 languages.
As reference to the size and scope of the stock and still image market, in 2012, the Global Stock Image Market Research Group, based out of Heidelberg University in Germany, conducted the first ever global survey on over 2,400 image suppliers globally and in its first report found that in 2011, industry global revenues were $2.88 Billion, of which micro and smaller industry firms (approximately 2,000) generated $1.32 Billion. In the same report, the 4 largest firms, that included Getty, Corbis, Shutterstock and Fotolia accounted for a total of $1.4 Billion. Still images accounted for 94% of total image stock. http://digitalassetmanagementnews.org/industry-news/global-stock-image-market-2012-report-published/
In May 2012, a report by paidcontent.org, http://paidcontent.org/2012/05/16/microstock/ quoted Shutterstock’s IPO, as referencing a BCC Research report projecting the stock photography market to be worth $5.1 billion by 2013.
“Yappn is continuing to find exciting new opportunities to monetize globalization as both domestic and international clients look for ways to grow their brands,” said David Lucatch, Founder and CEO of Yappn. “There are tens of thousands of new editorial, creative, sports, entertainment and stock images created daily. Yappn wants to be part of that ecosystem and we are striving to create innovative solutions to enable our technologies to be first to market in a truly global business arena.”
Learn more at www.yappn.com.
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About Yappn Corp. – http://corporate.yappn.com/
Yappn provides people and brands the power to be social, conduct commerce and communicate freely without a language barrier. Creating successful digital programs in today’s changing global environment requires the ability to communicate in your customer’s language. Today, over 66 Million people in the US don’t speak at home and over 67% of worldwide online users surf in a language other than English.
Yappn Chat (chat.yappn.com) allows people to meet, chat, engage and consumer content based on their interests and not just where they live, their friends or the language that they speak.
Yappn has developed cost effective unique and proprietary technology tools (tools.yappn.com) and services that create dynamic solution that enhance a client’s social and media platforms. Yappn also provides complementary programming for Twitter, Facebook, YouTube, Instagram, Flickr, Pinterest and Tumblr.
While this sounds simple, creating a unique and dynamic social environment that transcends devices, platforms and languages takes a lot of experience and finesse. Yappn creates amplification for media messaging while increasing a brand’s global footprint all in real-time without the interference of cross language issues.
Our clients constantly think up unique ways to use Yappn that extends their growing social audience, while increasing brand engagement with today’s multi-lingual audience. We look forward to the growing need to support global amplification and provide our clients with the best services in the industry.
Intertainment Media Inc. (TSXV:INT / US:ITMTF / FRA:I4T) has a controlling interest in Yappn Corp.
Yappn Corp. is publicly in the US on the OTCQB – symbol “YPPN”
Founder and CEO,Yappn Corp.
Forward Looking Information
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This press release contains “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, and those preceded by or that include the words “believes,” “expects,” “given,” “targets,” “intends,” “anticipates,” “plans,” “projects,” “forecasts” or similar expressions, are “forward-looking statements.” Although Yappn Corp.’s management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause the Company’s future results to differ materially from those anticipated. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in the Company’s filings with the SEC including the Current Report on Form 8-K filed on April 3, 2013 and each subsequently filed Quarterly Report on Form 10-Q and Current Report on Form 8-K. The Company assumes no obligation to update any of the information contained or referenced in this press release.