FOR IMMEDIATE RELEASE
YAPPN BOLSTERS REAL TIME MULTILINGUAL AMPLIFICATION & REVENUE PROGRAM WITH KEY APPOINTMENTS TO
SENIOR LEADERSHIP TEAM
February 18, 2014 (New York) – Yappn (OTCQB: “YPPN”), the real-time multilingual amplification company that allows brands to instantly communicate, conduct eCommerce, and provide support in almost 70 languages, has appointed Mr. David Bercovitch as Chief Operating Officer, and Mr. Nathan Brandt as Head of Business Development. Both senior team members immediately join the Company.
Yappn focuses its energies in the global language services market which is a highly active and addressable market. According to the Common Sense Advisory, an independent research firm founded in 2001 that annually publishes a report on the global language services market, the addressable global language services market, made up primarily of traditional translation services reached revenues of $33.5 Billion in 2012, with expected growth to over $47 Billion by 2015.
As Chief Operating Officer, Mr. Bercovitch joins CEO and Founder David Lucatch and CFO Craig McCannell, along with Mr. Brandt, Head of Business Development to lead Yappn’s fundamental revenue growth through a system of best business practices to establish the Company as a market leader in language services. Yappn disrupts the current approach of language globalization by presenting a new business vertical and patent-pending set of services, replacing the traditional language services model that has been implemented on a delayed and static basis, which curtails a brand’s ability to offer immediate and sustainable global presence without the addition of major resources.
Yappn has created and deployed a dynamic platform creating the industry vertical of “Real Time Multilingual Amplification” using proprietary and patent pending cloud based technologies to adapt messaging, commerce and support on a global scale instantly, with high fidelity and respect for the customer. This platform increases efficiencies worldwide providing brands with the tools to engage a global audience in any business sector on demand through licensing of Yappn’s highly cost effective technology, professional services and library of platform deliverables.
David Bercovitch – Chief Operating Officer
Mr. David Bercovitch is a serial entrepreneur who has spent the majority of his career building, leading as its Co-CEO and CFO and selling Thoughtcorp, a successful Computer Consulting business. At the time of its acquisition, Thoughtcorp was a highly profitable enterprise achieving an average annual growth rate of approximately 15% with over 120 staff members and annual sales of approximately $17M. Thoughtcorp offered a range of professional services, including custom application development, business intelligence, data warehousing, and Agile consulting.
Prior to Thoughtcorp, Mr. Bercovitch had postings at Cognos, the Business Intelligence company acquired by IBM in 2008 and ACNielsen, spending 5 years selling and servicing, both in sales and management, custom built data analytics tools to the Consumer Packaged Goods industry. ACNielsen had arguably one of the first Business Intelligence and Multi-Dimensional database tools on the market.
David holds a Bachelor of Commerce degree from McGill University where he graduated with distinction, and a Master of Business Administration from York University where he graduated with honors.
“David’s business successes, insight and knowledge of technology, business process and leadership make him ideal for senior leadership at Yappn,” said Mr. David Lucatch, CEO and Founder of Yappn. “David originally came to Yappn as an investor and has developed key relationships with the management team, allowing him to immediately establish a working rapport and accelerate Yappn’s mandate of Real Time Multilingual Amplification and fundamental revenue growth.”
Nathan Brandt – Head of Business Development
Mr. Nathan Brandt will lead Yappn’s business development program, focusing on the integration of Yappn’s suite of amplification of brand messaging, commerce and support programs through licensing and revenue driven eCommerce solutions.
Mr. Brandt has built his career as a business development leader specializing in implementing new technologies to enhance the “customer experience”, spending the last 15 years working in Australia, Europe, and the United States. Over the past 5 years in the US, Mr. Brandt has been predominately stationed within the e-commerce industry focused on the fashion and action sports industries.
As a consultant with Saturdays Surf NYC, Nathan set up their e-commerce and stand-alone store within NYC. Within the first 12 months, they were named the hottest new brand in the US by GQ and expanded the business to two stand-alone stores in Japan and two in NYC. The brand is now considered one of the top brands in NY and their store on Crosby is hailed as a destination store for all things “cool”.
Subsequently, Nathan was at Karmaloop Inc., widely considered the largest and best street wear e-retailer in the world with an e-commerce presence that currently has revenue approaching $200 USD Million per year. Nathan’s role during his multi-year tenure included establishing their offices in New York, building out Advertising sales, growing the Business development and managing a Production Team of over 45 people working with companies such as, Viacom, Hasbro, Universal, and Warner Bros; as well as prestigious individuals such as Pharrell, Jay Z, Jeremy Scott, and a host of other top influencers.
During the past year prior to joining the Yappn team, Nathan has been working for a Los Angeles Based start-up NuORDER leading their access to business within the street wear and action sports industry successfully developing over $5 million dollars in active business through streamlining clients business processes and increasing their sales and exposure programs.
“A true business professional, Nathan has already hit the ground running, having identified and engaged with a number of key brands to enable them to optimize their global customer experience by adding Yappn’s real time brand amplification programs,” commented Mr. Lucatch. “Nathan’s road map for success and revenue goals are being adopted by the whole company as Yappn’s focus is to build industry vertical leadership and fundamental revenue growth.
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About Yappn Corp.
Yappn Corp. (OTCQB: “YPPN”) Yappn is a real-time multilingual services company that amplifies brand messaging, helps conduct commerce and provides customer support by globalizing these experiences with its proprietary approach to language.
Through its Real Time Multilingual Amplification platform, Yappn eliminates the language barrier, allowing the free flow communications in almost 70 languages.
Yappn has developed cost effective unique and proprietary technology tools and services that create dynamic solutions that enhance a brands messaging, media, eCommerce and support platforms.
Yappn also provides complementary programming for Twitter, Facebook, YouTube, Instagram, Flickr, Pinterest and Tumblr.
Intertainment Media Inc. (TSXV:INT / US:ITMTF / FRA:I4T) has a controlling interest in Yappn Corp.
For more information, please visit http://corporate.yappn.com/
Legal Notice and Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, and those preceded by or that include the words “believes,” “expects,” “given,” “targets,” “intends,” “anticipates,” “plans,” “projects,” “forecasts” or similar expressions, are “forward-looking statements.” Although Yappn Corp.’s management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause the Company’s future results to differ materially from those anticipated. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in the Company’s filings with the SEC including the Current Report on Form 8-K filed on April 3, 2013 and each subsequently filed Quarterly Report on Form 10-Q and Current Report on Form 8-K. The Company assumes no obligation to update any of the information contained or referenced in this press release
David Lucatch, CEO – Yappn Corp.