YAPPN CORP PARTNERS WITH MERCEDES-BENZ FASHION WEEK TO LAUNCH GLOBAL SOCIAL MEDIA PLATFORM FOTOYAPP
FotoYapp to socially globalize the world’s largest fashion event
NEW YORK, NY – August 14th, 2014 –On September 4th, Yappn Corp. (OTCQB: YPPN) will publicly launch their new global social media platform, FotoYapp, to the fashion industry, and the world, at Lincoln Center with Mercedes-Benz Fashion Week, one of the largest global media venues.
Yappn and FotoYapp together with event organizer, IMG Fashion, a division of IMG Worldwide LLC, will create and display exclusive floor and back stage content and will be working with brands and influencers to increase their global social media reach.
Yappn will also showcase its ability to aggregate and display major social content from the event and around the world in an onsite media display wall, showcasing a variety of verified users real-time social content in 67 languages. Guests at Mercedes-Benz Fashion Week will be able to view the new concept that is the first to truly globalize media sharing. With designers from over 12 countries showcasing their Spring 2015 collections, the Mercedes-Benz Fashion Week is an ideal venue for audiences to engage with FotoYapp’s rich features in globalizing social media content for brands, designers, models, media outlets and more.
In February this year, there were over 100,000 related New York Fashion Week images shared on Instagram by over 33,000 users and the top 10 brand accounts drove over 2.5 Million interactions. FotoYapp will provide users, both at Fashion Week and around the world the ability to engage in their own native language with most major forms of social media, instantly.
FotoYapp works by providing brands, influencers and consumers with the ability to create their own media content as well as curate media from other users and content from other social media platforms, as well as select Getty Images photography into a single global post through the web, portable or mobile platform.
Additionally, users can apply tags and descriptions to their posts to pull in the social conversation happening around each social post from a variety of social networks based on the tag words in their own native language regardless of the originating language of the content.
Once the user approves the post they can share it out to most major social media accounts. Then each post can be engaged by the user’s consumer/fan base in their native language via a unique URL link or inside the FotoYapp application. This ground breaking technology produces the first real-time global connection between brands and consumers, influencers and fans, media outlets and readers.
“The fashion industry is truly global and will benefit greatly from a platform without language restrictions, and it is only fitting to publically launch the experience of FotoYapp at Mercedes-Benz Fashion Week,” said David Lucatch, founder and CEO of Yappn Corp. “We are really excited to work with the brands, models, celebrities, media and fashionistas to showcase the ability to post trends of the new fashion designs to their FotoYapp accounts and feature the social media conservations in 67 languages, providing infinite possibilities.”
For more information on FotoYapp, please visit www.fotoyapp.com/
Yappn is a real-time multilingual company that amplifies brand messaging, helps conduct commerce and provides customer support by globalizing these experiences with its proprietary approach to language. Through its real-time multilingual amplification platform, Yappn eliminates the language barrier, allowing the free flow of communications in 67 languages. Yappn has developed cost effective, unique and proprietary technology tools and services that create dynamic solutions that enhance a brands messaging, media, e-commerce and support platforms.
In addition to Yappn, FotoYapp (www.fotoyapp.com) provides consumers, brands and Influencers with the ability to share media content (images, video, audio, etc.) instantly across the global social sphere with all major social posts in a single environment in almost any language allowing global participants to interact with each other, regardless of their native tongue.
Yappn Corp. is publicly in the U.S. on the OTCQB – symbol “YPPN” and leading technology incubator; Intertainment Media Inc. (TSXV: INT / US: ITMTF / FRA: I4T) has a controlling interest in Yappn Corp.
For more information, please visit http://corporate.yappn.com
David Lucatch, Founder and CEO, Yappn Corp.
Melissa Kubrin, Fingerprint Communication
Forward Looking Information
Legal Notice and Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, and those preceded by or that include the words “believes,” “expects,” “given,” “targets,” “intends,” “anticipates,” “plans,” “projects,” “forecasts” or similar expressions, are “forward-looking statements.” Although Yappn Corp.’s management believes that such forward-looking statements are reasonable; it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause the Company’s future results to differ materially from those anticipated. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in the Company’s filings with the SEC including the Current Report on Form 8-K filed on April 3, 2013 and each subsequently filed Quarterly Report on Form 10-Q and Current Report on Form 8-K. The Company assumes no obligation to update any of the information contained or referenced in this press release.