Daymond John’s Firm Shark Branding Partners with Yappn


Daymond John’s Firm Shark Branding Partners with Yappn

Notable Shark Tank Panelist Will Expand Brand Development and Introduce New Business Opportunities

NEW YORK, NY – August 19, 2014 Yappn Corp. (“Yappn” or “Company”) (OTCQB: YPPN) a leader in real-time language technology, today announced that Shark Branding, the firm founded by iconic brand builder, entrepreneur and business leader Daymond John, will become a business partner and shareholder in Yappn.

Shark Branding and Yappn will partner to accelerate Yappn’s ongoing sales, revenue programs, brand and communication strategy, enabling Yappn to reach a wider business and consumer audience for its services. Additionally, the two companies will work together to bring Yappn’s real-time multilingual services and e-commerce platform to Shark Branding’s impressive list of brands. Shark Branding will also assist in developing new engagement and revenue programs for FotoYapp, Yappn’s new offering that revolutionizes social engagement, allowing images and content to be linked together and shared instantly in almost 70 languages.


“Partnering with Yappn is a step into the innovative and growing business vertical of real-time language services, which excites me and Shark Branding,” said Daymond John, founder of Shark Branding. “There is an inherent business and global communication need for the technology that Yappn provides, and I’m looking forward to seeing what this partnership can do for not only our brand relationships, but the industry as a whole.”


Throughout the last two decades Daymond John a successful businessman and star on the hit television show Shark Tank, has evolved from a successful fashion icon who launched a brand that filled an untapped need in the urban clothing market, FUBU, to a celebrity, sought-after branding expert, and business and motivational speaker.


In 2005, Daymond founded Stealth Branding & Marketing to focus on music video and television show product integration and four years later he changed the name to Shark Branding. Since then, the company has grown to help start-ups, large corporations, athletes and celebrities explore their brand extensions as well as hone their communication and messaging skills.


“We could not be more excited to work with Daymond and Shark Branding to build Yappn’s client portfolio,” said David Lucatch, CEO of Yappn. “Daymond’s knowledge and experience speaks for itself and his company has an impressive array of clients that could benefit from Yappn’s offerings. Together we aim to help companies all over the world communicate in a seamless and accurate way.”


Shark Branding, which employs 20 people in Los Angeles, Miami and New York, has divisions focused on corporate and entrepreneur consulting, live entertainment and talent management, as well as licensing and design services. Corporate clients include Jamba Juice, Shopify, Reebok CrossFit 5th Ave, Resultly and various Shark Tank investments. Talent management clients have included global superstar Pitbull and now, rapper and record producer Lil Jon, model Selita Ebanks and singer-songwriter CeeLo Green.


For more information on Yappn, please visit

For more information on Shark Branding, please visit



About Yappn –

Yappn is a real-time multilingual company that amplifies brand messaging, helps conduct commerce and provides customer support by globalizing these experiences with its proprietary approach to language.


Through its real-time multilingual amplification platform, Yappn eliminates the language barrier, allowing the free flow of communications in nearly 70 languages. Yappn has developed cost effective, unique and proprietary technology tools and services that create dynamic solutions that enhance a brands messaging, media, e-commerce and support platforms.


In addition to Yappn, FotoYapp ( provides consumers, brands and Influencers with the ability to share media content (images, video, audio, etc.) instantly across the global social sphere with all major social posts in a single environment in almost any language allowing global participants to interact with each other, regardless of their native tongue.


Yappn Corp. is publicly in the U.S. on the OTCQB – symbol “YPPN” and leading technology incubator, Intertainment Media Inc. (TSXV: INT / US: ITMTF / FRA: I4T) has a controlling interest in Yappn Corp.


For more information, please visit


About Shark Branding –

Shark Branding’s team of expert communicators, strategic analysts, and creative heavyweights excels in transforming businesses into iconic brands. At their helm is business and branding expert Daymond John, CEO and Founder of FUBU, a $6 billion global fashion game-changer.


As demonstrated on ABC’s hit reality series Shark Tank and from behind the scenes of countless business success stories, Daymond possesses a singular talent for tapping into the heart of a brand and positioning it for success.



Shark Branding’s clients benefit from a 360° approach to the growth of a healthy, successful brand with services ranging from brand strategy, design, and licensing; event development; celebrity affiliation and media; digital marketing; and the fundamentals of business leadership.


Corporate Contact

David Lucatch, Founder and CEO, Yappn Corp.


Media Contact

Kellie Brown | Public Relations Director


Forward Looking Information


Legal Notice and Safe Harbor Statement

This press release contains “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, and those preceded by or that include the words “believes,” “expects,” “given,” “targets,” “intends,” “anticipates,” “plans,” “projects,” “forecasts” or similar expressions, are “forward-looking statements.” Although Yappn Corp.’s management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause the Company’s future results to differ materially from those anticipated. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in the Company’s filings with the SEC including the Current Report on Form 8-K filed on April 3, 2013 and each subsequently filed Quarterly Report on Form 10-Q and Current Report on Form 8-K. The Company assumes no obligation to update any of the information contained or referenced in this press release.


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