Yappn Launches Windrose Global Ecommerce Technology Platform
NEW YORK, NY – February 2, 2015 – Yappn Corp. (“Yappn” or the “Company”) (OTCQB: YPPN) a leader in real-time language technology, today announced that the Company has launched the branding of its global Ecommerce technology and services platform Windrose Tech (www.windrosetech.com) (“Windrose”).
“Windrose was formed to provide a clear and distinctive brand for Yappn’s proprietary suite of multilingual Marketing (pre-sale), Store (catalog, shopping cart and checkout), and Customer Support (post-sale) offerings for small, medium and enterprise customers aspiring to sell their online goods and services seamlessly in their customer’s native language,” stated Yappn COO David Bercovitch.
Windrose enables clients to increase market penetration and sell through with game changing real-time multilingual Ecommerce services in 67 languages through Yappn’s proprietary technology and with its partner VerbalizeIt, increasing language opportunities to up to 150 languages, effectively reducing the localization costs generally associated with multilingual and regional Ecommerce programs.
Windorose offers its services through Ecommerce store systems and directly to clients through professional services and / or a percentage of the “upside” multilingual sales, minimizing start up and running costs. Windrose is already working with leading brands to enable their multilingual Ecommerce programs.
Windrose is a cloud based service platform, hosted on the Microsoft Azure® network. Windrose facilitates seamless integration of content into multiple languages in real-time, “on the fly” through proprietary lexicon technologies, algorithms, robust APIs and patent pending supported language services.
Windrose’s proprietary technology and services enable clients to create natural language and specific customized terminology for language translation of the Ecommerce offerings, banners, in-stream ads, as well as social and marketing activities with Instagram®, Twitter®, Facebook®, Pinterest® and other networks along with full service customer support. Customer support services are also enabled allowing seamless conversations with customers, regardless of the language of the service representative or the users.
E-tailers and other Ecommerce vendors can now offer their clients, both domestically and internationally, the ability to have a “native” experience throughout the value chain, overcoming the language barrier and potentially increasing sell through rates while potentially reducing shopping cart abandonment and subsequently, the loss of sales due to language issues.
According to industry reports, Global Ecommerce sales are expected to continue to grow at a rate of more than 15% per year from 2015 – 2018, and 71% of consumers spend most or all of their time on websites in their own language. Of the estimated 2.8 Billion Internet users, only 800 Million speak English (with about 350 Million in North America) and the vast majority of consumers have expressed that they are more likely to purchase a product online if the site was in their own language.
“Online retailing is constantly evolving as companies continue to internationalize sales efforts,” continued David Bercovitch. “To truly bolster sales growth in today’s quickly evolving landscape, organizations are increasingly required to market and support their offerings in multiple languages.”
Windrose’s technology solution connects directly into an Ecommerce Software database from an electronic store provider or a client’s custom built store in order to present the shopping experience in multiple languages from beginning to end, thereby potentially decreasing shopping cart abandonment due to issues of customers understanding the checkout process.
“The Windrose suite of tools is an amazing opportunity for brands and retailers to gain an edge in today’s global economy by reaching customers in their native language,” said Nathan Brandt, Vice President of Business Development. “We are working with companies to show them that they can grow their customers and communicate with their global community to open new and increase existing revenue streams cost effectively and efficiently. “
Interested companies can contact a team member and request a whitepaper from the Windrose Tech website at http://windrosetech.com.
For more information, please visit www.yappn.com
To learn more about Why Language Matters to a growing global economy, visit our blog at www.whylanguagematters.com
Yappn is a real-time multilingual technology and services company that amplifies brand messaging, empowers Ecommerce and provides customer support in a globalized setting through its proprietary cost-effective platforms, enabling the free flow of communication in 67 languages with additional partnered capabilities to reach 150 languages.
In addition to Yappn, FotoYapp (www.fotoyapp.com) provides consumers, brands and Influencers with the ability to share media content (images, video, audio, etc.) instantly across the global social sphere with all major social posts in a single environment in almost any language allowing global participants to interact with each other, regardless of their native tongue.
Yappn Corp. is publicly traded in the U.S. on the OTCQB – symbol “YPPN” Intertainment Media Inc. (TSXV: INT / OTC: ITMTF / FRA: I4T), a leading technology incubator, has a controlling interest in Yappn Corp.
For more information, please visit http://www.yappn.com or contact:
Jeanny So, VP, Corporate Communications
T: 1.800.395.9943 x 228
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