Yappn Delivers First Group of over 40 Global Multilingual Online Content Destinations For Digital Widget Factory
Program partners content, global reach, revenue and social engagement
NEW YORK, NY – April 1, 2015 – Yappn Corp. (“Yappn” or “Company”) (OCTQB: YPPN) is pleased to announce that under its agreement with Digital Widget Factory (“DWF”), DWF already has over 40 sites in market through its global distribution network powered by Yappn’s technology. Yappn has developed and delivered a cloud-based multilingual Content Delivery Network (“CDN”) for DWF to market and manage a wide range of global and localized language content sites focused on niche categories enabled with a number of key revenue initiatives. In addition to increasing the number of sites enabled by the new CDN, Yappn is also creating a multilingual social organic traffic platform that will enable users from around the world to interact with DWF’s content, share and invite others to share while creating unique revenue opportunities for users in 67 languages.
Yappn has already seen a significant increase in revenues through the deployment of professional services under its agreement, with DWF already providing $700,000 USD in advance deposits for development work. As agreed, Yappn will continue to develop technology based solutions as well as global analytic and social engagement programs for DWF. As part of the agreement, Yappn, in addition to the agreed upon professional service fees and budget allocations, will also receive a royalty of 20% based on the net profit of the program.
“The Digital Widget Factory client engagement is a major opportunity for Yappn to showcase its business solutions in the Content and AdTech space as online and traditional content distributors work to reach a global audience and advertisers begin to look at broadening their market segments and demographics for stronger returns and profitability,” said Mr. David Lucatch, Founder and CEO of Yappn. “Yappn continues to develop leading edge revenue centric technologies and services that are creating value.”
On December 1, 2014 Yappn announced a three-year Master Services Agreement and Scope of Work with Digital Widget Factory (“DWF”), a private global consortium that manages online user engagement for client programs in Asia, Europe, Central and South America, to execute the development, management and maintenance of a minimum of 200 multilingual Ecommerce and other revenue-based web sites, each optimized for mobile, portable and web consumers.
As further described in the December 1st announcement, based on the terms of the agreement, Yappn expects to generate revenue up to $3,000,000 in 2015. For two (2) successive years the Company is under contract to produce an additional 400 multilingual Ecommerce and other revenue sites in 2016 and up to 525 additional sites in 2017.
Initial testing of the program during February and March resulted in significant global content engagement. In March, the testing phase delivered over 1.5 Million pages of content in multiple languages with more than 50% of the 900,000+ first time users coming from outside the US, primarily from Europe, Asia and South America. Returning visitors, making up approximately 26% of users, spent an average of approximately 3.5 minutes on the DWF sites consuming content.
Yappn’s sister company, TranzActive, a division of Intertainment Media Inc. (TSXV: INT / OTC: ITMTF / FRA: I4T) will also receive a royalty of 20% of the net profit of the program based on providing support of some of the underlying technologies.
To learn more about Why Language Matters to a growing global economy, visit our blog at www.whylanguagematters.com
Yappn is a real-time multilingual company that amplifies brand and social messaging, expands online commerce and provides customer support by globalizing these experiences with its proprietary approach to language. Through its real-time multilingual amplification platform, Yappn eliminates the language barrier, allowing the free flow of communications in 67 languages.
Yappn focuses on delivering global reach and efficiencies without the need of human intervention, making the language experience immediate through all phases of Ecommerce, online events and content programming.
Yappn Corp. is publicly traded in the U.S. on the OTCQB – symbol “YPPN” Intertainment Media Inc. (TSXV: INT / OTC: ITMTF / FRA: I4T), a leading technology incubator, has a controlling interest in Yappn Corp.
For more information, please visit http://www.yappn.com or contact:
David Lucatch, Founder and CEO
Jeanny So, VP, Corporate Communications
T: 1.800.395.9943 x 228
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Forward Looking Information
Legal Notice and Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, and those preceded by or that include the words “believes,” “expects,” “given,” “targets,” “intends,” “anticipates,” “plans,” “projects,” “forecasts” or similar expressions, are “forward-looking statements.” Although Yappn Corp.’s management believes that such forward-looking statements are reasonable; it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause the Company’s future results to differ materially from those anticipated. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in the Company’s filings with the SEC including the Current Report on Form 8-K filed on April 3, 2013 and each subsequently filed Quarterly Report on Form 10-Q and Current Report on Form 8-K. The Company assumes no obligation to update any of the information contained or referenced in this press release.